Wednesday, August 10, 2011

Rothschild in China – Investing in China's Weather – E.L. Rothschild Captures Weather Central, Launches – 'Helping' Farmers

Evelyn de Rothschild: China’s Growth a 'Remarkable' Story

June 7, 2011 (Bloomberg) — Evelyn de Rothschild, chairman of EL Rothschild Ltd., talks about China’s economic development and outlook for the country’s financial services industry. De Rothschild speaks from Beijing with Rishaad Salamat on Bloomberg Television’s “On the Move Asia.”

De Rothschild: China’s Growth a `Remarkable’ Story [click to view video]


Rishaad Salamat: Sir Evelyn de Rothschild joins us now, to talk about investing in China and his latest venture [1]Weather Central – here as well. Sir Evelyn [2], thank you very much indeed for joining us; I just want to get your views on how things have evolved. Has it become a more open society – has it become an easier place to do business?

Evelyn de Rothschild: Oh, I think it is, no doubt: I think it's a remarkable country. When you think of what has happened in the last 10 years, let alone 20 years, it is an achievement beyond recognition. I think that one of the things that is so important is people must come to China: not only come to the east coast, but to go into China and see the potential [3], and see what has been developed by the government and by private enterprise. Private enterprise is the biggest earner of opportunities, and I think it is remarkable, and I think one can but say the achievement should be recognized worldwide [4].

Rishaad Salamat: You are indeed especially interested in these reforms taking place to help the countryside along, aren't you? [5]

Evelyn de Rothschild: That's right; and when I was here sometime ago – I can't remember the exact date – I had discussions with certain people in the government, because I had been involved in – I know it's small compared to China – building a new town in England [6]. And I think it was quite right that when one went to Beijing Meiji Station [7] and you saw the people coming from the rural areas [8] who had no jobs and had to be given an opportunity [9], this was the right thing to do. Obviously it's complicated: you have to put in the necessary requirements of living potential, you've got to give them good facilities [10], you've got to treat them fairly; and obviously in the end it's not something that can happen overnight. And I know your government at the moment is having its problems; but I'm sure they'll overcome them.

Rishaad Salamat: Sorry, but I want to just get to the here and now when it comes to China. There's a bit of uncertainty; but it's particularly a quandary as to what happens in terms of monetary policy. I believe that you've been talking to the People's Bank of China: what was the view you got from them?

Liu Mingkang, "China's top banking regulator", Chairman of China Banking Regulatory Commission

Evelyn de Rothschild: Well, I haven't talked to them; I had the privilege of talking to the supervisor of the Bank, who's an old friend of mine, Mr. Liu Mingkang; and I listened to him very well at a very good conference given by J.P. Morgan last week [11]. And I think the problem is, obviously we live in a global world; everyone is worried about how one can work closer. We are all concerned about the American deficit [12] and what is happening in the United States; there is a currency problem; and it is very complicated [13]. I think trade has dropped off a bit in the last quarter; and there's obviously the other important factor which affects people, is the cost of food has gone up [14] – and that is probably the most major problem to world society, for those who can't afford it. When they go from one RMB to two RMBs [15], that's a huge jump for whatever they're eating [16]. And then the other question which comes up all the time is, are the regulation of the banks adequate? I believe there are problems of certain banks in this country – maybe not banks, but financial institutions, as we call them – who have been involved in property. And of course, property is a requirement for all; but it also can have its ups and downs [17]. And I believe there are problems here; but I'm sure that, over a period of time, they will be solved. We've seen the same problem in the European Union at the moment; and I think that one's got to be patient. But it'll be a rough time [18], in my humble opinion, for at least a year.

Rishaad Salamat: Sir Evelyn, what about the RMB situation? You mentioned a so-called currency problem – I mean, do you see the day in the next five years where it's fully convertible and flexible?

Evelyn de Rothschild: Well, you're talking to a person who's quite old [19]. If I'm around in five years, I'd like to think that that is the case. I think we've all got to move towards that opportunity; and I think the challenge also is whether we should move towards an international currency. Because the speculation and the complexity of currency has caused some of the irritation – not only among the trading nations, but among individuals [20]. But it's not for me to say how it'll happen; but I think everyone who knows how to deal with these situations is very cognizant of the problem it takes to get over it. And I think the RMB will become more convertible; but when it'll come to that is a matter for obviously the powers that be [21].

Rishaad Salamat: I want just to change tack slightly: of course, China, parts of central China are seeing the worst drought that they've had in many decades. Now you've got this investment with your wife [22] in Weather Central: how could that actually help out in terms of the planning for things such as drought?

Evelyn de Rothschild: Well, I think that first of all, we have 25 broadcast clients currently in China; and we are the number one provider of broadcast weather graphics solutions in the country. I mean, you had this downpour I believe in the last 24 hours which has caused even people losing their lives, and situations like this. With the detail that we can put up through the technology that we give to the various weather stations, this makes people more aware of it. On the whole, it's a question of giving the opportunity [23]. I mean, we have also launched an operation called MyWeather, which gains access to the first truly personalised weather application for the Web and mobile devices. You can go up on and you can find out within a kilometre of where you are, what is going to happen to the weather; it also gives a 10-day forecast. I think we've got to be aware that we're living in a time – I'm not going to get into the subject which is a huge subject of climate change [24] – but we do have variations of all sorts around the world. Certainly in England we have very precarious weather [25]: we've had a drought up until about ten days ago. And I think it is important to realise that you can use technology which is offered by to tell you and be aware of what might happen to you, especially among the farming community [26]. Also, we are very interested in helping wind power, because it gives an... [27] sorry –

Rishaad Salamat: Sir Evelyn, we're just running out of time; but I wanted to thank you for stepping into our offices there in Beijing. Thank you very much indeed, Sir Evelyn de Rothschild.

Evelyn de Rothschild: Well, I'm very honoured that you gave me the opportunity; and I thank you very much.

[No, Evelyn: it's Abel Danger's pleasure – really it is. We thank you very much.]


1 See Bristol, England's Society of Merchant Venturers for a flavour of Rothschild-type "ventures".
2 Isn't Evelyn a little girl's name? Isn't Evelyn the name of a little girl?
3 The potential for police state surveillance?
4 And what about labour standards and wages?
5 See how this elitist weasel "helped" (i.e. harmed) Indian agriculture via FieldFresh Foods and the Mittal family. Slave labour, toxic additives, driving local farmers out of business, monopolising food supply chains... how tasteful!
6 Milton Keynes, Buckinghamshire: "Evelyn de Rothschild, director of the Rothschild Bank and prime mover behind the building of the new Rothschild Bank, London, has been appointed deputy chairman of the Development Corporation for Milton Keynes, New Town." (Design 1972 Journal)
7 Meiji Station is actually in Tokyo, Japan: Evelyn makes yet another blunder.
8 Displaced from their traditional lands via Agenda 21 neofeudalist policies, one presumes.
9 An opportunity to become corporate worker bees – subsisting in overcrowded, polluted cities?
10 Can Lady Evelyn possibly be any more patronising?
11 View the article below, entitled "J.P. Morgan China conference attracts world's financial community to Beijing".
12 Well, your minions Tiny Tim Geithner and Ben Shalom Bernanke sure hoovered trillions of dollars out of the U.S. economy via the Federal Reserve Open Market Committee, to benefit your Anglo-European-Zionist bankster buddies during the 2008 "bailout": how much more do you vampire-parasites expect to steal from the American people before they stamp you out?
13 Meaning: "It's such a bother struggling to hold our inbred, parasitic control grid together. Why won't the ungrateful, unwashed peasants worship us as the supreme gods we self-evidently are? We know what's best for them: why won't the damn things cooperate and do our bidding?"
14 Largely because of agricultural cartel price manipulation – along with weather engineering to manufacture artificial droughts, floods, and other extreme weather events that can be exploited financially via insider trading, weather futures fraud, and insurance/reinsurance fraud. Hire technologists/mercenaries; bet on prearranged outcomes; trigger parametric events; count your plunder. "Others are engaging even in an eco- type of terrorism whereby they can alter the climate, set off earthquakes, volcanoes remotely through the use of electromagnetic waves. So there are plenty of ingenious minds out there that are at work finding ways in which they can wreak terror upon other nations. It's real, and that's the reason why we have to intensify our efforts." – U.S. Secretary of Defense William S. Cohen, April 28, 1997
15 RMB = renminbi, Chinese "people's currency"; in his awkward fashion, Evelyn means to say "from one yuan to two yuan", i.e. a doubling in price.
16 Not caviar, one presumes; cake, perhaps?
17 Especially when property is over-commodified by hyper-materialistic financiers – all the better to cloak theft in abstraction.
18 "That's why I hire blackmailers, seducers, extortionists, and thugs (such as the Kray brothers – splendid chaps): to get the Family business done by hook or by crook. The House of Rothschild will not be denied: you will have to submit to our agenda, or burn it down. Your choice."
19 And who's more than a little delusional.
20 Among those who have been robbed by financial pirates, perhaps? Tell you what, Evelyn: you keep your "international currency"; we'll take care of nurturing self-sufficient local communities without the interference of inbred ticks such as yourself. Fair enough? You're fired: now sod off.
21 Meaning: Myself and my delightful Dynasty, of course!
22 The delightful, charming, and scrupulously honest humanitarian, Lynn Forester de Rothschild, CEO of holding company E.L. Rothschild.
23 The opportunity to swindle or be swindled – to extort or be extorted?
24 Because your farcical colleagues' fraudulent claims have been repeatedly exposed for their sophistry? No wonder you don't want to get into the subject, Evelyn: you've lost already – and made yourself a bigger laughingstock in the bargain.
25 "Enjoy your chemtrails, peasants!"
26 Complete your thought, Evelyn: "... what might happen to farmers, unless they agree to..."? For example: you, humble farmer, might be extorted via a "weather tax", payable to "The Powers That Be" protection racket. How do you like those rotten apples?
27 "... because it gives an arrogant arse a second wind."

Partners in crime: Lynn Forester de Rothschild and Evelyn Robert de Rothschild

Edmund Leopold de Rothschild's U.N. henchman Maurice Strong, with the Goracle

JPMorgan Chase & Co.'s pet serial liar, Chairman & CEO Jamie Dimon

J.P. Morgan China conference attracts world's financial community to Beijing

May 31, 2011

Beijing, May 31st, 2011 — J.P. Morgan today announced the opening of its 7th annual China conference in Beijing from June 1st–3rd. The flagship event marks the occasion of the firm’s 90th anniversary in China.

As a testament to the growing international importance of China and its markets, 2,000 delegates from more than 30 countries will participate in this year’s conference. The conference will open with a keynote panel discussing China’s role in the international community, featuring The Rt. Hon. Tony Blair, Mr. Lou Jiwei, Chairman and CEO, China Investment Corporation, Jeffrey Immelt, Chairman & CEO, General Electric Company, and Mark Tucker, Group Executive Chairman & CEO, AIA Group. The three-day event will also feature executives from more than 170 companies and over 100 China experts discussing the issues shaping investment in the country. It will conclude with a keynote address from China Banking Regulatory Commission Chairman, Dr. Liu Mingkang.

Gaby Abdelnour, Chairman and CEO of J.P. Morgan Asia Pacific said, “We are pleased to welcome the world’s financial community to this, our 7th and largest China Conference. This year’s conference also marks the firm’s 90th anniversary in China. We are proud of what we have accomplished over the past 90 years, and even more excited about what’s ahead for the next century.”

Jing Ulrich, Managing Director and Chairman of Global Markets–China, said developments in China are increasingly central to the strategic decisions of investors everywhere. Total assets under management represented by investment firms at this year's conference amount to US$15 trillion.

"With this in mind, we have taken great care to create a comprehensive program that encompasses the most pertinent issues and changes facing the Chinese economy. As China ascends new heights as an economic and financial power, its leaders are focusing on promoting domestic consumption and developing the country’s resource-rich inland regions. However, China must still grapple with challenges associated with inflation and an uncertain global economic outlook. These and other topical issues will be discussed over the three-day event”, said Ms. Ulrich.

About J.P. Morgan’s China Conference

J.P. Morgan’s China Conference has been held annually in Beijing since 2005 with first-class presentations, exclusive roundtable discussions with CEOs of leading Chinese companies as well as senior government officials. It provides the latest sector insights from J.P. Morgan’s leading analysts, business leaders, think tanks, and independent industry experts. This year’s conference features The Rt. Hon. Tony Blair, Quartet Representative and former Prime Minister of Great Britain and Northern Ireland, Mr. Liu Mingkang, Chairman of the China Banking Regulatory Commission, Mr. Jamie Dimon, Chairman & CEO, JPMorgan Chase & Co., Mr. Lou Jiwei, Chairman & CEO, China Investment Corporation, Mr. Jeffrey R. Immelt, Chairman & CEO, General Electric Company, Mr. Mark Tucker, Group Executive Chairman & CEO, AIA Group, Mr. Luo Jianchuan, President, Chalco, Mr. Ling Wen, President & Executive Director, China Shenhua, Mr. Wang Jiangzhou, Chairman, China Mobile, Mr. Greg Boyce, CEO, Peabody Energy, Mr. Richard Adkerson, CEO, Freeport-McMoRan Copper & Gold, Mr. Donald Lindsay, CEO, Teck Resources, Aaron Regent, President & CEO, Barrick Gold Corporation.

As part of J.P. Morgan’s China Conference, an exclusive weekend retreat will be held after the main conference featuring small roundtable discussions involving CEOs of leading Chinese and multinational companies, renowned Hands-On China experts, and some of the world’s most influential asset managers.

About JPMorgan Chase & Co.

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.2 trillion and operations in more than 60 countries. The firm is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management and private equity. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at

Mr. Tony Blair, Former Prime Minister of UK, and Li Keqiang, Vice Premier of the State Council of the People's Republic of China

Mr. Tony Blair and Ambassador Yang Wenchang, President of the Chinese People's Institute of Foreign Affairs

J.P. Morgan China conference attracts world's financial community to Beijing

E. L. Rothschild invests in China's 'weather'
Staff Reporter

E.L. Rothschild has purchased a 70% stake in Weather Central. Picture: is a customized weather forecasting website.

E. L. Rothschild, a family investment company, recently spotted a very unusual commodity.

The company acquired a 70 percent stake in U.S.-based Weather Central in January, convinced by the strong growth prospects of selling interactive weather graphics and data services to television, Internet and telecommunications companies.

E. L. Rothschild, which takes its initials from Sir Evelyn de Rothschild and his wife, Lynn Forester de Rothschild, was founded in 2003. It has been investing in the United States, the United Kingdom, Europe, India and South America in the areas of financial services, technology, telecommunications, media, real estate, agriculture and luxury goods.

In an interview with China's First Financial Daily recently, the couple shared their investment strategy of the past, as well as their future plans.

In the interview, Lynn Forester de Rothschild said the purchase of Weather Central was the company's latest acquisition.

Weather Central provides real-time reports on weather, traffic and news. It is the only data provider to the China Meteorological Administration and the supplier to every weather channel on the mainland.

She said she had watched the weather news on CCTV at 7:30 p.m. using equipment provided by Weather Central, which, she believed, was the best in the world.

With 400 million people in China watching the weather news, the company has invested in a significant portion of this business in China, including weather channels in 26 provinces.

Furthermore, Weather Central launched in the United States last month, which, she believed, is the world's most accurate and personalized digital weather service for customers.

Rothschild said that while her company has mainly collaborated with China's state-enterprises, it is also discussing agreements with some private-sector businesses on wind energy, adding that the group had unique wind technologies.

She also predicted that China would lead the world in the renewable energy market, adding that she and her husband had visited some alternative energy companies in China.

Asked why the couple, who spent a lot of time studying the investment environment in China and India between 2003 and 2004, later chose India instead of China, Rothschild responded that it was because of the influence of their friend, Sunil Mittal, an India telecom mogul, philanthropist and founder of Bharti Enterprises.

She said having a partner in local markets -- in either China or India -- was important, adding that Mittal himself was keen to invest in agriculture.

Language also played a role, because India was once a British colony: "We felt it was easier to gain access to the Indian market," she said.

Of course, a lot of changes have taken place over a decade; and today, China offers immense investment opportunities.

Moreover, she forecast that China's growth will be unparalleled in the world, and that its future growth will surpass that of India.

January 31, 2011

E.L. Rothschild LLC Acquires a Majority Stake in Weather Central, LP

Sir Evelyn and Lynn Forester de Rothschild’s Firm Sees Opportunity for Growth in Multi-Platform Weather Solutions Company

NEW YORK--(BUSINESS WIRE)--E.L. Rothschild LLC, a private investment company led by Chairman Sir Evelyn de Rothschild and CEO Lynn Forester de Rothschild, today announced the signing of a definitive agreement to acquire a 70% interest in Weather Central, LP ( The world’s leading provider of interactive weather graphics and data services for television, web, and mobile, Weather Central’s highly accurate and personalized forecasting offers businesses and consumers a truly unique suite of science-driven weather information products. The company will continue to operate under CEO and founder, Terry Kelly, as well as current management. Financial terms of the acquisition were not disclosed.

Founded in 1974, Weather Central is a global provider of professional on‐air, online, print, mobile, and enterprise weather solutions and forecasting. With 180 employees, including 70 meteorologists, Weather Central provides dynamic weather graphic systems, proprietary forecast models, and dedication to high-quality customer service. Weather Central has secured a leading 46% market share of North America’s weather information delivery market for broadcast and media delivering content to hundreds of millions of viewers. It is the largest provider of broadcast and interactive web weather solutions for media companies in the U.S., Canada, and Mexico. Weather Central has more than 400 broadcast television clients in 21 countries worldwide. It provides weather forecasts to millions of users daily by distributing real-time personalized forecasts, interactive maps, and storm warnings based on each user’s exact address.

Well-known for its advanced technologies, the company pioneered weather computer graphics systems worldwide and continues to innovate, recently releasing the industry’s first 1km high-resolution forecast data set available on-air, online, and for mobile devices. Weather Central has used its hallmark scientific approach to secure customers that include network-owned and operated television stations, independent television stations, newspapers, websites, and individual businesses and consumers. From its headquarters in Madison, Wisconsin and its regional offices in Hong Kong, Beijing, and Berlin, the company’s systems provide weather to hundreds of millions of viewers through customer installations worldwide, including those in the U.K., Canada, Spain, Brazil, Mexico, and other countries. Weather Central is also the primary provider of weather technology and delivery to broadcast stations in China.

Beyond its core North American and international media operations, Weather Central is also expanding its business for the enterprise, consumer, and mobile markets. The company’s offerings for the B2B segment include precise weather products and solutions for a broad base of customers, including insurance, commodities and energy companies, hedge funds, and governments. Weather Central has also developed an extensive suite of consumer-facing digital products that will launch across online and mobile platforms as part of the company’s MyWeather® brand in the next few months.

CEO of E.L. Rothschild LLC, Lynn Forester de Rothschild, commented on the acquisition, saying: “Weather Central is a world-class company that is number one in its category, with a history of success, a talented team, and a very bright future. Their products, which are the world’s most precise for broadcast, online and mobile forecasting, allow companies and individuals unparalleled insights. Whether designed for an insurance company wanting to alert its customers of an impending hailstorm, a hedge fund trying to monitor agricultural commodities, or a consumer planning a vacation, no one has better information than Weather Central. At E.L. Rothschild, we will use our resources, business experience, and industry insights to build upon Weather Central’s current success, and to develop the company’s escalating international profile in markets like Latin America and India. We will also be focused on enhancing Weather Central’s position as a digital leader in the consumer space.”

Chairman of E.L. Rothschild LLC, Sir Evelyn de Rothschild, added: “As a family, the Rothschilds have always been dedicated to the utmost quality of our products and services. With respect to our investments, we focus on entering into long-term partnerships with people who share our values. As weather becomes more extreme around the planet, with greater human and financial ramifications, we believe that Weather Central will play a major role in mitigating damage and improving lives. This is important to the Rothschilds, as it is to Weather Central. We are proud of our new partnership with them."

Terry Kelly, Weather Central’s founder and CEO, stated: “Much has changed since we launched Weather Central more than 35 years ago, but our core passion for innovation, customer service, excellence, and vision is stronger than ever. The world today is facing major weather shifts due to climate change, and with an increasingly mobile population, the ability for consumers to obtain highly accurate and personalized information about the weather is more important than ever. With our scientific knowledge and technological edge, we’ve established a business that is top-ranked in the broadcast market. With E.L. Rothschild, the sky is the limit for Weather Central as we look to expand our success internationally and prepare to launch exciting new digital offerings for consumers.”


E.L. Rothschild LLC is a privately funded family investment company, which was established in 2003 by Sir Evelyn de Rothschild and Lynn Forester de Rothschild to oversee a variety of the Rothschilds’ global investments. The principals have extensive experience investing in and operating businesses in the United States, United Kingdom, Europe, India and South America. E.L. Rothschild LLC employs the strategy of taking a long-term view toward partnership and value creation. The company currently has interests in media, real estate, agriculture and luxury goods, with significant previous positions in financial services, technology and communications.


Weather Central, LP was founded in 1974 by Terry Kelly. The company today has an outstanding team of meteorologists, scientists, industry specialists, and creative staff. Based in Madison, Wisconsin, the company is a leading provider of professional on-air, online, print, mobile, and enterprise weather solutions and forecasting in North America and to major customers worldwide. Utilizing the company’s dynamic weather graphics, proprietary precise forecast models and data, and patented technology, more than 1,000 partners and hundreds of millions of consumers worldwide benefit from Weather Central’s attention to superb weather presentation, forecast accuracy and personalization, and continuous customer support.

Photos/Multimedia Gallery Available:
E.L. Rothschild LLC Acquires a Majority Stake in Weather Central, LP (Photo)

E.L. Rothschild LLC Acquires a Majority Stake in Weather Central, LP


Further resources:

October 2008: 'Testing Times' for Financiers - BBC Interviews Evelyn de Rothschild - Ethics in the Financial World? - Failures of Leadership

Edmund de Rothschild - World Wilderness Congress - The Global Environment Facility (GEF) - 'Owning' 30% Of The Earth - CO2 Is Now a Commodity

British Imperium - Racism - Exhaling CO2 as death warrant - Moving to the Carbon Economy - Global Lilliputians


  1. Thanks for the interpretation. As one of the "damn things", I find your interpretations helpful. I used to speak English, but now I see how it is a complex, layered language.

  2. Really?China's works are always different but I like USA instrument to measure wind speed for weather gadgets.It's really good, gives accurate and reliable results.


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